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Research papers

Advertising pressure outlook

In addition to the various research and specific consumer and audience studies carried out by the agency, it is possible to adopt a method of analysis and research that is of use in television planning. This paper will show how media planners can...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Sandra Grifoni
June 15, 1991
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Citation

Grifoni, S. (1991a, June 15). Advertising pressure outlook. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-pressure-outlook


Research papers

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers-french-


Research papers

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Lourdes Calvo, Jordi Hidalgo
June 15, 1991
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Citation

Calvo and Hidalgo (1991a, June 15). Autonomous televisions in Spain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/autonomous-televisions-in-spain


Research papers

How can we stock and retrieve meter panel aggregated data?

In view of the enormous mass of data coming from a TV meter measurement study, the user has to find an answer to the way of working more efficiently in the shortest possible time. The rapid development of informatics technics has revolutionised the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: J. I. Butiná
June 15, 1991
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Citation

Butiná, J. I. (1991a, June 15). How can we stock and retrieve meter panel aggregated data?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-can-we-stock-and-retrieve-meter-panel-aggregated-data-


Research papers

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Moira Bovill, Mike Smith
Company: British Broadcasting Corporation (BBC)
June 15, 1991
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Citation

Bovill and Smith (1991a, June 15). Using research for broadcasting decisions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-research-for-broadcasting-decisions


Research papers

Concentration analysis

On the basis of elementary information coming from the people-meter panel presently operating in Spain, an analysis has been made in order to go deeply into some quantitative aspects related to the TV consumption. Information is presented in respect...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Carlos Lamas
June 15, 1991
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Citation

Lamas, C. (1991a, June 15). Concentration analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/concentration-analysis


Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television


Research papers

The influence of commercial TV on the volume of advertising in magazines and newspapers

They fear that the develop of the commercial television in Europe could restrain the press. A great deal of attention has been paid to this topic by the Italian advertising sector and by the legislature. We shall attempt to answer showing that this...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Gianluca Aru
June 15, 1991
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Citation

Aru, G. (1991a, June 15). The influence of commercial TV on the volume of advertising in magazines and newspapers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-influence-of-commercial-tv-on-the-volume-of-advertising-in-magazines-and-newspapers


Research papers

Patterns of TV watchers

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
×

Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers